The collection
What each platform earns from your data.
Ten platforms, one collection. Each figure is annual revenue per user for fiscal-year 2025, by region — taken from earnings reports where companies still publish them, derived from reported revenue where they don't, and labelled an estimate where the company is private. Every entry shows the working.
| Platform | US/Canada · /yr | Europe/UK · /yr | Basis | |
|---|---|---|---|---|
| Meta | $250–300 | $72–92 | reported | Entry → |
| $430–590 | $100–175 | derived | Entry → | |
| TikTok | $70–100 | $25–45 | estimate | Entry → |
| Amazon | $120–250 | $40–100 | derived | Entry → |
| $30–62 | $15–40 | derived | Entry → | |
| Snapchat | $36–42 | $10–14 | reported | Entry → |
| $32–48 | $11–20 | derived | Entry → | |
| $30–35 | $9–15 | reported | Entry → | |
| X (Twitter) | $15–30 | $5–10 | estimate | Entry → |
| Spotify (free) | $6–10 | $4–8 | derived | Entry → |
How to read the collection
These are not the "price of your data file" — they are what your attention, targeted using your data, earns each platform per user per year. That's why the numbers dwarf the broker market's pennies: the platforms never sell the file, they rent the audience. Full formulas, assumptions and sources are on the methodology page; what a broker or a criminal would pay for the file itself is on your appraisal.
Regional gaps are the story inside the story: a North American user is worth roughly four to sixteen times the world average to the same platform, because ad markets price attention by purchasing power. Wherever you are, the platforms' regional accounting decides your tag.
Your turn to be appraised
Tick your platforms and get all three of your price tags — free, local, sourced.