Pinterest · visual discovery
How much does Pinterest earn from your data?
Pinterest reported $30.84 per US & Canada user for 2025, against a global average of $7.21; Q2 2026 revenue grew 18% on a record 640 million monthly users. Modest next to Meta — until you notice what a pinboard actually is: a self-maintained list of things you intend to buy.
| Region | Revenue per user / year | Basis |
|---|---|---|
| US & Canada | $30–35 | reported |
| Europe / UK | $9–15 | reported |
| Asia–Pacific | $1–4 | derived |
| Rest of world | $1–4 | derived |
How Pinterest turns you into revenue
Most platforms infer your shopping intent from proxies; Pinterest users write it down. A board called "kitchen renovation" with forty saved pins is a purchase plan with a timeline, and Pinterest sells adjacency to exactly that moment — shoppable pins, sponsored results in visual search, catalog ads matched to what you save. That's why its US & Canada ARPU runs more than four times the global figure: intent data prices at commerce rates, not attention rates.
Both headline numbers above come straight from Pinterest's quarterly reporting; the Asia-Pacific and rest-of-world bands are derived from its coarser disclosed splits.
What the price is built on
- Boards and saved pins — declared, organized purchase intent.
- Visual searches: pointing the camera at a thing you want.
- Engagement with shoppable and catalog pins.
- Off-platform signals from retailers running the Pinterest tag.
Turn it down
Pinterest privacy and data settings ↗ toggle personalization drawn from off-site activity and partner data. The full ranked plan is on the take-it-back page.
Sources: Pinterest Inc. 10-Q/10-K FY2025 (regional ARPU disclosures). Working on the methodology page. Figures as of August 2026.
PINTEREST IS ONE LINE OF YOUR TAG
Add your other platforms and get all three of your price tags.