Advertising platforms graze on your attention. Data brokers collect and resell your record. Dark-web markets price what escapes. Three markets, three prices, one subject: you, appraised from sourced 2025 figures.
The examination runs on your own device. No signup, and nothing you mark is transmitted anywhere.
The examination · plates II–IV
Mark everything that applies, then appraise. Every mark stays on this device; the appraisal is computed locally from the public rates on the methodology page.
The findings
Your three observations print here after you appraise.
The three habitats
Habitat IThe ad market
recurring, yearly
Platforms don't sell your data; they rent access to your attention, targeted using it. That's why the number is large and recurring: Meta alone reported $57 per person worldwide in 2025, and several hundred dollars a year for North American users across the big platforms combined.
Habitat IIThe broker market
per record, in bulk
List brokers sell your actual record for cents: name, address, segments like "expecting parent" or "ailment interest". The insult isn't the price; it's the volume. Hundreds of databases hold you, each monetizing you year after year without asking.
Habitat IIIThe black market
once, if breached
Stolen records have a listed street price: $10–40 for a card with CVV, $200–1,000 for a bank login, $260–310 for a medical record. It's the only market where your data is worth more than the platforms' version of you, and the only one you never get to opt into.
Field questions
Every figure is a range, and every range traces to a source: company earnings reports where possible (Meta, Snap, Pinterest, Alphabet), analyst estimates where companies are private (TikTok, X), published broker rate cards and 2025–26 dark-web price indexes. Where we derive a number, the arithmetic is shown on the methodology page. What this is not: a precise valuation of you personally. Nobody can honestly give you one.
Because Meta isn't selling your data — it's selling targeted access to you, bundled with three billion other people, inside infrastructure advertisers can't get elsewhere. Your data alone, detached from the platform, is worth broker-market pennies. That asymmetry is the entire business model, and it's why "data dividend" apps pay out single-digit dollars a month.
No, and we deliberately don't. They answer different questions: what platforms earn from you (per year), what a broker gets for your record (per list sale), and what criminals would pay if your accounts leaked (one-off, conditional on a breach). A single combined "you are worth $X" number would be arithmetic theater.
Leverage. Once you see who profits and by how much, the actions rank themselves: broker opt-outs kill the pennies-market copies of you, ad-personalization controls shrink the platforms' margin on you, and breach hygiene (unique passwords, 2FA) protects the market where you lose the most. The take-it-back page turns your result into that checklist.
Almost nothing, and never your appraisal. No accounts, no cookies, no third-party analytics, no identifiers. The appraisal runs in your browser and your marks are never transmitted; share links encode them in the link itself. The one thing we count: an anonymous same-server ping of the page name and date, so we know which pages get read — nothing about you, nothing about your answers. Details in the privacy note.
Still unpriced?
Sixty seconds, three observations, nothing transmitted.